ChuckII Media Event- Lebanon
In April 2016, Beirut’s top media, creative community & lifestyle influencers celebrated the new Chuck Taylor All Star II
Introducing our biggest and most innovative product launch since the iconic ‘All Star’ was rebranded in 1920, CONVERSE brought together on April 1st Lebanon’s media, VIP celebrities, design and lifestyle influencers to celebrate the New Chuck Taylor All Star II on a vintage yacht.
CONVERSE treated the guests to a memorable day in their new Chuck II as they sailed from the Beirut Port to Jounieh Bay and had the opportunity to see and feel the new upgraded design and create their own journey no matter what Converse sneakers they wear.
The innovative Chuck II is more than a sneaker; it’s a platform through which Converse will continue to offer more. New and different styles every season.
In the sneaker world, it’s a new era of style and comfort: ChuckII shares the same iconic silhouette that we all know and love, but is built for more comfort; with premium materials and the utilisation of the Nike Lunarlon technology, a micro-suede lining and padded collar and tongue.
Be #ReadyForMore with Converse…as we continue to revolutionise the Chuck Taylor All Star.